KEH Consultants
is now SecondAppraisal
Jonathon is still running the show and providing the same personalized service you know and trust — now backed by cutting-edge AI and technology to deliver even more accurate and thorough vehicle valuations.
Same team • Same guarantee • Now with AI-powered research
What's Changed (and What Hasn't)
We rebranded from KEH Consultants LLC to SecondAppraisal Inc. to reflect the technology-driven service we've built. Here's what that means for you.
What Hasn't Changed
- Jonathon is still personally overseeing every consultation
- The same hands-on, expert service you've always received
- We still negotiate directly with insurance companies
- Transparent component pricing: $199 valuation report plus $149/hour for research and negotiation, capped at 2 hours
- Our $1,000 guarantee: if we agree to be your appraiser and can't deliver at least that much in additional value, you pay nothing
What's New
- AI-powered valuation analysis catches details humans miss
- Automated comparable vehicle research across thousands of listings
- Faster turnarounds — technology handles the grunt work so Jonathon can focus on strategy
- Real-time case tracking dashboard for full transparency
- Stronger negotiation backed by data-driven evidence
The human touch, supercharged by AI
Jonathon has invested heavily in artificial intelligence and automation — not to replace the personal service, but to make it dramatically more effective. Our AI researches thousands of comparable vehicles, analyzes market data, and builds evidence-backed valuation reports that insurance companies can't ignore.
The result? More accurate valuations, faster turnarounds, and bigger settlements for you.
Real client outcome · Sergio M. · 2007 Cadillac Escalade AWD
Insurance Offer
$7,903
Our AI-Backed Valuation
$12,894
Additional Value
+$4,991
Based on real comparable data, not guesswork
How It Works
The same proven process, now faster and more powerful.
Start Your Consultation
Enter your vehicle details and upload your insurance offer. It takes just 5 minutes.
AI + Expert Research
Our AI researches thousands of comparable vehicles while Jonathon reviews every detail.
We Negotiate
Armed with data-driven evidence, we present a bulletproof case to your insurance company.
You Get Paid More
Receive the additional value you deserve. Our clients average $3,260 more — and we guarantee at least $1,000 or you pay nothing.
Simple, Transparent Pricing
Our clients average $3,260 in additional settlement value. We won't take on your consultation unless we're confident we can recover at least $1,000 more than the insurance company's offer — and if we don't, you pay nothing.
Free Appraisal Consultation
We start the appraisal analysis and walk you through what we find — free.
- Your vehicle's value range vs. the insurer's offer
- No commitments, no card required
- A straight recommendation — we tell you whether we can help
- The first phase of your appraisal, not a separate product
Bundled together — purchased as one service:
Appraisal Research
Passenger vehicles, trucks, motorbikes, trailers, imports.
- 24-hour turnaround time
- In-depth market research with references
- Comparable vehicle analysis
- Documented methodology that stands up to scrutiny
- Expert sign-off (CPCU, AIDA-certified)
Appointed Appraiser
Capped at 2 hours — predictable pricing.
- We serve as your appointed appraiser under your policy's appraisal clause
- We negotiate value directly with the insurer's appointed appraiser
- Your research deployed as our formal opening position
- Defended valuation through to your award letter